Many Direct Selling Companies would like to be a "Next Billion Dollar Company". A big statement. What does it take to be a "Next Billion Company"? Lets analyze a number of Direct Selling Companies who have reached that milestone.
Our definition for a $1 billion company is $1 billion in annual sales or $83 million per month. NOTcombined revenue for a number of years. For the statement "Next" we define the time frame as the years 2012 – 2016, so 5 years from now.
Below 9 companies sales are in total $35 billion with 28 million distributors and an average annual revenue per distributor of $1,256. Without Forever Living Products, which number of distributors is inflated as you can sign up for free, the annual revenue per distributor is $1,705.
Most companies describe an Active Distributor as someone who ordered at least once a year.
| Rank | Company | Revenue 2010 | Total Nr. Distributors | Revenue per Distributor |
|---|---|---|---|---|
| 1 | Avon | $10,800,000,000 | 5,000,000 | $2,160 |
| 2 | Amway | $9,200,000,000 | 3,000,000 | $3,067 |
| 3 | Forever Living Products | $2,750,000,000 | 9,000,000 | $306 |
| 4 | Herbalife | $2,734,000,000 | 2,100,000 | $1,302 |
| 5 | Mary Kay | $2,500,000,000 | 1,700,000 | $1,471 |
| 6 | Tupperware Brands | $2,274,000,000 | 1,900,000 | $1,197 |
| 7 | Natura Cosmeticos SA | $1,884,768,501 | 1,220,700 | $1,544 |
| 8 | Nu Skin | $1,537,000,000 | 825,000 | $1,863 |
| 9 | Oriflame | $1,513,000,000 | 3,285,000 | $461 |
| Total and average | $35,192,768,501 | 28,030,700 | $1,256 |
Showing 1 to 11 of 11 entries
Counting with above figures, a Direct Selling company who wish to be "The Next Billion" company has to sign up, based on $1,500 annual revenue, approximate. 667,000 distributors. Based on the following sources we have compiled a short list:
- Number of open countries
- Social Media rankings
- Alexa rankings
- Corporate information
- Field Leadership
- Confidential information
The next companies are on the Business For Home shortlist, most likely a small number of potential Next $ Billion companies are "Flying Under The Radar" and will be listed in the future.
Your company did not make the list? Who could imagine that a company struggling to survive 3 years ago would be in massive momentum?: ViSalus. Maybe your company strikes oil. In Direct Selling every thing is possible. To quote World's Nr. 1 Top Earner Dexter Yager:
"NEVER LET ANYBODY STEAL YOUR DREAM"
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